/* Porchlight Local Marketing: site styles
   Concept: evening on main street. Deep navy dusk bands, warm cream daylight sections,
   and one amber light that points the way (buttons, highlights, the lantern's glow). */

:root {
  --bg: #FBF6EC;            /* Warm Cream */
  --surface: #FFFFFF;
  --surface-2: #F3EBDB;     /* deeper cream for alternating sections */
  --ink: #1F2A44;           /* headings: Dusk Navy */
  --text: #2B2B2B;          /* body: Charcoal */
  --muted: #565C68;
  --line: #E4D9C4;
  --brick: #A4553A;
  --sage: #8A9A7B;
  --sage-soft: #E5EADF;
  --accent: #E8A33D;        /* Porch Glow */
  --accent-deep: #C9821F;
  --on-accent: #1F2A44;
  --band: #1F2A44;          /* navy bands */
  --band-2: #172036;
  --band-3: #111829;
  --on-band: #FBF6EC;
  --on-band-soft: #C8CEDB;
  --band-line: rgba(251, 246, 236, .14);
  --header-solid: rgba(251, 246, 236, .96);
  --header-ink: #1F2A44;
  --field: #FFFFFF;
  --error: #A33A2A;
  --shadow-sm: 0 1px 2px rgba(31, 42, 68, .06), 0 2px 6px rgba(31, 42, 68, .05);
  --shadow: 0 2px 4px rgba(31, 42, 68, .05), 0 12px 28px rgba(31, 42, 68, .09);
  --shadow-lg: 0 6px 12px rgba(31, 42, 68, .06), 0 28px 60px rgba(31, 42, 68, .16);

  --font-head: "Montserrat", "Avenir Next", "Segoe UI", Arial, sans-serif;
  --font-body: "Inter", "Segoe UI", -apple-system, BlinkMacSystemFont, Arial, sans-serif;
  --radius-sm: 8px;
  --radius: 14px;
  --radius-lg: 22px;
  --wrap: 1180px;
  --header-h: 78px;
  --ease: cubic-bezier(.2, .7, .2, 1);
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --bg: #121A2A; --surface: #19233A; --surface-2: #162036; --ink: #F6EFE2; --text: #E3DED4; --muted: #A9B1C2;
    --line: #2B3852; --brick: #E59A7C; --sage: #A7B69A; --sage-soft: #1E2A3A; --accent: #E8A33D; --accent-deep: #F0B65E;
    --on-accent: #1F2A44; --band: #0C1322; --band-2: #0A101D; --band-3: #070C17; --on-band: #FBF6EC; --on-band-soft: #C8CEDB;
    --band-line: rgba(251, 246, 236, .12); --header-solid: rgba(18, 26, 42, .96); --header-ink: #F6EFE2; --field: #101828; --error: #F08A78;
    --shadow-sm: 0 1px 2px rgba(0, 0, 0, .3); --shadow: 0 10px 28px rgba(0, 0, 0, .35); --shadow-lg: 0 28px 60px rgba(0, 0, 0, .45);
    color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --bg: #121A2A; --surface: #19233A; --surface-2: #162036; --ink: #F6EFE2; --text: #E3DED4; --muted: #A9B1C2;
  --line: #2B3852; --brick: #E59A7C; --sage: #A7B69A; --sage-soft: #1E2A3A; --accent: #E8A33D; --accent-deep: #F0B65E;
  --on-accent: #1F2A44; --band: #0C1322; --band-2: #0A101D; --band-3: #070C17; --on-band: #FBF6EC; --on-band-soft: #C8CEDB;
  --band-line: rgba(251, 246, 236, .12); --header-solid: rgba(18, 26, 42, .96); --header-ink: #F6EFE2; --field: #101828; --error: #F08A78;
  --shadow-sm: 0 1px 2px rgba(0, 0, 0, .3); --shadow: 0 10px 28px rgba(0, 0, 0, .35); --shadow-lg: 0 28px 60px rgba(0, 0, 0, .45);
  color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 16px); }
body { margin: 0; background: var(--bg); color: var(--text); font: 17.5px/1.65 var(--font-body); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
body::before { content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px); z-index: 60; background: var(--band); }
img, svg { display: block; max-width: 100%; height: auto; }
a { color: var(--ink); text-decoration-color: var(--accent); text-decoration-thickness: 2px; text-underline-offset: 4px; }
a:hover { color: var(--brick); }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
::selection { background: var(--accent); color: #1F2A44; }

h1, h2, h3, h4 { font-family: var(--font-head); color: var(--ink); line-height: 1.1; margin: 0 0 .5em; letter-spacing: -.02em; text-wrap: balance; }
h1 { font-size: clamp(2.35rem, 5.4vw, 4.2rem); font-weight: 800; }
h2 { font-size: clamp(1.85rem, 3.4vw, 2.75rem); font-weight: 800; }
h3 { font-size: 1.22rem; font-weight: 700; line-height: 1.25; letter-spacing: -.01em; }
h1 em, h2 em { font-style: normal; font-weight: 500; }
p { margin: 0 0 1em; }
.lead { font-size: clamp(1.1rem, 1.55vw, 1.27rem); line-height: 1.6; max-width: 38em; }
.muted { color: var(--muted); }

.wrap { width: 100%; max-width: calc(var(--wrap) + 2 * clamp(16px, 4vw, 40px)); margin-inline: auto; padding-left: max(clamp(16px, 4vw, 40px), env(safe-area-inset-left, 0px)); padding-right: max(clamp(16px, 4vw, 40px), env(safe-area-inset-right, 0px)); }
.section { padding-block: clamp(68px, 9vw, 124px); position: relative; }
.section--alt { background: var(--surface-2); }
.section--tight { padding-block: clamp(48px, 6vw, 80px); }
.band { background: var(--band); color: var(--on-band-soft); position: relative; overflow: hidden; }
.band h1, .band h2, .band h3 { color: var(--on-band); }
.band a:not(.btn) { color: var(--on-band); }
.band .eyebrow { color: var(--accent); }

.eyebrow { display: inline-flex; align-items: center; gap: 10px; font: 700 .76rem/1.2 var(--font-body); letter-spacing: .17em; text-transform: uppercase; color: var(--brick); margin-bottom: 18px; }
.eyebrow::before { content: ""; width: 26px; height: 2px; background: var(--accent); border-radius: 2px; }
.section-head { max-width: 720px; margin-bottom: clamp(34px, 5vw, 60px); }
.section-head--center { margin-inline: auto; text-align: center; }
.section-head--center .eyebrow { justify-content: center; }
.section-head p { font-size: 1.1rem; }

.skip { position: absolute; left: -9999px; }
.skip:focus { left: 16px; top: 12px; z-index: 100; background: var(--surface); color: var(--ink); padding: 10px 14px; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* Rays: the brand's graphic element, small, beside a key word */
.rays { display: inline-block; width: .62em; height: .9em; margin-left: .18em; vertical-align: -.05em; background: no-repeat center/contain url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 40 60'%3E%3Cg stroke='%23E8A33D' stroke-width='6' stroke-linecap='round'%3E%3Cline x1='6' y1='16' x2='30' y2='4'/%3E%3Cline x1='8' y1='30' x2='36' y2='30'/%3E%3Cline x1='6' y1='44' x2='30' y2='56'/%3E%3C/g%3E%3C/svg%3E"); }

/* Buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 52px; padding: 14px 26px; border-radius: 999px; border: 1.5px solid transparent; font: 700 1rem/1.2 var(--font-body); text-decoration: none; cursor: pointer; transition: transform .25s var(--ease), box-shadow .25s var(--ease), background-color .2s, color .2s, border-color .2s; }
.btn svg { width: 18px; height: 18px; transition: transform .25s var(--ease); }
.btn:hover svg { transform: translateX(3px); }
.btn--primary { background: var(--accent); color: var(--on-accent); box-shadow: 0 6px 18px rgba(232, 163, 61, .32); }
.btn--primary:hover { color: var(--on-accent); background: #F0B04F; transform: translateY(-2px); box-shadow: 0 10px 28px rgba(232, 163, 61, .42); }
.btn--glass { background: rgba(251, 246, 236, .08); border-color: rgba(251, 246, 236, .4); color: var(--on-band); }
.btn--glass:hover { background: rgba(251, 246, 236, .16); color: var(--on-band); }
.btn--ghost { border-color: var(--line); color: var(--ink); background: var(--surface); }
.btn--ghost:hover { border-color: var(--ink); color: var(--ink); }
.btn--sm { min-height: 44px; padding: 10px 20px; font-size: .95rem; }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; }
.link-arrow { display: inline-flex; align-items: center; gap: 6px; font-weight: 700; text-decoration: none; color: var(--ink); }
.link-arrow::after { content: "\2192"; color: var(--brick); transition: transform .25s var(--ease); }
.band .link-arrow::after { color: var(--accent); }
.link-arrow:hover::after, a:hover .link-arrow::after { transform: translateX(4px); }

/* Header: transparent over the navy hero, solid once scrolled */
.site-header { position: fixed; top: env(safe-area-inset-top, 0px); left: 0; right: 0; z-index: 50; height: var(--header-h); color: var(--on-band); background: transparent; border-bottom: 1px solid transparent; transition: background-color .3s, border-color .3s, box-shadow .3s, color .3s; }
.is-scrolled .site-header, .menu-open .site-header { background: var(--header-solid); color: var(--header-ink); border-color: var(--line); box-shadow: var(--shadow-sm); backdrop-filter: saturate(1.3) blur(10px); }
.header-inner { display: flex; align-items: center; gap: 24px; height: 100%; }
.brand { display: block; color: inherit; flex: none; }
.brand svg { width: 196px; height: auto; }
.nav { margin-left: auto; }
.nav ul { list-style: none; margin: 0; padding: 0; display: flex; gap: 2px; }
.nav a { position: relative; display: block; padding: 10px 11px; white-space: nowrap; color: inherit; font: 600 .95rem/1.2 var(--font-body); text-decoration: none; }
.nav a::after { content: ""; position: absolute; left: 11px; right: 11px; bottom: 4px; height: 2px; border-radius: 2px; background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease); }
.nav a:hover::after, .nav a[aria-current="page"]::after { transform: scaleX(1); }
.header-actions { display: flex; align-items: center; gap: 16px; }
.header-phone { color: inherit; font-weight: 700; text-decoration: none; white-space: nowrap; }
.menu-toggle { display: none; width: 46px; height: 46px; border: 1px solid currentColor; border-radius: 12px; background: transparent; color: inherit; cursor: pointer; opacity: .9; }
.menu-toggle span, .menu-toggle span::before, .menu-toggle span::after { display: block; width: 20px; height: 2px; background: currentColor; margin: auto; position: relative; content: ""; border-radius: 2px; }
.menu-toggle span::before { position: absolute; top: -6px; }
.menu-toggle span::after { position: absolute; top: 6px; }
@media (max-width: 1180px) { .header-phone { display: none; } }
@media (max-width: 1000px) {
  :root { --header-h: 66px; }
  .brand svg { width: 168px; }
  .menu-toggle { display: block; }
  .header-actions { margin-left: auto; }
  .header-actions .btn { display: none; }
  .nav { position: fixed; top: calc(var(--header-h) + env(safe-area-inset-top, 0px)); left: 0; right: 0; bottom: 0; margin: 0; background: var(--bg); color: var(--ink); padding: 18px max(20px, env(safe-area-inset-right, 0px)) calc(110px + env(safe-area-inset-bottom, 0px)) max(20px, env(safe-area-inset-left, 0px)); overflow-y: auto; display: none; }
  .nav.is-open { display: block; }
  .nav ul { flex-direction: column; gap: 0; }
  .nav a { padding: 16px 4px; font-size: 1.15rem; border-bottom: 1px solid var(--line); }
  .nav a::after { display: none; }
  .nav .nav-cta { display: flex; margin-top: 22px; }
}
.nav-cta { display: none; }

/* Hero */
.hero { background: radial-gradient(120% 90% at 78% 30%, #2E3B5C 0%, var(--band) 46%, var(--band-3) 100%); color: var(--on-band-soft); position: relative; overflow: hidden; padding-top: calc(var(--header-h) + clamp(40px, 7vw, 96px)); padding-bottom: clamp(56px, 8vw, 110px); }
.hero::after { content: ""; position: absolute; inset: auto 0 0; height: 1px; background: var(--band-line); }
.hero h1 { color: var(--on-band); }
.hero h1 em { color: var(--accent); }
.hero .lead { color: var(--on-band-soft); }
.hero-inner { display: grid; grid-template-columns: 1.08fr .92fr; gap: clamp(32px, 5vw, 72px); align-items: center; position: relative; z-index: 1; }
.hero-copy { min-width: 0; }
.hero-trust { display: flex; flex-wrap: wrap; gap: 8px 22px; margin: 26px 0 0; padding: 0; list-style: none; font-size: .95rem; color: var(--on-band-soft); }
.hero-trust li { display: inline-flex; align-items: center; gap: 8px; }
.hero-trust li::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 4px rgba(232, 163, 61, .18); }
.hero-glow { position: absolute; width: 640px; height: 640px; right: -120px; top: -60px; border-radius: 50%; background: radial-gradient(circle, rgba(232, 163, 61, .22) 0%, rgba(232, 163, 61, .07) 38%, transparent 68%); pointer-events: none; }
.hero-mark { position: absolute; right: 3%; bottom: -40px; width: 300px; opacity: .06; color: var(--on-band); pointer-events: none; }

/* Visibility card in the hero: an honest example of what the free check looks at */
.vis-card { background: var(--surface); color: var(--text); border-radius: var(--radius-lg); box-shadow: 0 30px 80px rgba(0, 0, 0, .35); padding: clamp(22px, 3vw, 32px); position: relative; min-width: 0; }
.vis-card::before { content: ""; position: absolute; inset: -1px; border-radius: inherit; border: 1px solid rgba(232, 163, 61, .45); pointer-events: none; }
.vis-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 18px; }
.vis-head strong { font-family: var(--font-head); color: var(--ink); font-size: 1.05rem; }
.vis-tag { font: 700 .7rem/1 var(--font-body); letter-spacing: .14em; text-transform: uppercase; color: var(--brick); background: rgba(164, 85, 58, .1); padding: 7px 10px; border-radius: 999px; white-space: nowrap; }
.vis-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.vis-list li { display: grid; grid-template-columns: 34px 1fr; gap: 12px; align-items: start; padding: 12px; border: 1px solid var(--line); border-radius: var(--radius-sm); background: var(--bg); }
.vis-list .ico { width: 34px; height: 34px; border-radius: 9px; display: grid; place-items: center; background: var(--band); color: var(--accent); }
.vis-list .ico svg { width: 18px; height: 18px; }
.vis-list b { display: block; color: var(--ink); font-size: .98rem; }
.vis-list span { font-size: .88rem; color: var(--muted); line-height: 1.45; }
.vis-foot { margin: 16px 0 0; font-size: .85rem; color: var(--muted); display: flex; align-items: center; gap: 8px; }
.vis-foot::before { content: ""; flex: none; width: 8px; height: 8px; border-radius: 50%; background: var(--sage); }

/* Page hero (inner pages) */
.page-hero { background: radial-gradient(110% 120% at 85% 0%, #2E3B5C 0%, var(--band) 50%, var(--band-3) 100%); color: var(--on-band-soft); position: relative; overflow: hidden; padding-top: calc(var(--header-h) + clamp(36px, 6vw, 80px)); padding-bottom: clamp(48px, 7vw, 92px); }
.page-hero h1 { color: var(--on-band); max-width: 17em; }
.page-hero h1 em { color: var(--accent); }
.page-hero .lead { color: var(--on-band-soft); }
.page-hero .hero-glow { width: 520px; height: 520px; right: -160px; top: -200px; }
.page-hero .hero-mark { width: 240px; bottom: -50px; }
.page-hero > .wrap { position: relative; z-index: 1; }
.crumbs { display: flex; flex-wrap: wrap; gap: 6px; margin: 0 0 22px; padding: 0; list-style: none; font-size: .88rem; color: var(--on-band-soft); }
.crumbs li + li::before { content: "/"; margin-right: 6px; opacity: .5; }
.crumbs a { color: var(--on-band-soft); text-decoration: none; }
.crumbs a:hover { color: var(--on-band); }
.crumbs [aria-current] { color: var(--on-band); }
.article-meta { display: flex; flex-wrap: wrap; gap: 8px 18px; margin-top: 8px; font-size: .92rem; color: var(--on-band-soft); }
.article-meta span { display: inline-flex; align-items: center; gap: 8px; }
.article-meta span + span::before { content: ""; width: 4px; height: 4px; border-radius: 50%; background: var(--accent); margin-right: 10px; }

/* Ribbon marquee */
.ribbon { background: var(--band-2); color: var(--on-band-soft); border-block: 1px solid var(--band-line); overflow: hidden; }
.marquee { display: flex; overflow: hidden; mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee-track { display: flex; flex: none; gap: 0; padding-block: 18px; animation: marquee 48s linear infinite; }
.marquee-track span { display: inline-flex; align-items: center; gap: 22px; padding-right: 22px; white-space: nowrap; font: 600 .9rem/1 var(--font-body); letter-spacing: .1em; text-transform: uppercase; }
.marquee-track span::after { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
@keyframes marquee { to { transform: translateX(-100%); } }
.marquee:hover .marquee-track { animation-play-state: paused; }

/* Split layouts */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(36px, 6vw, 88px); align-items: center; }
.split > * { min-width: 0; }
.split--flip > :first-child { order: 2; }
.split--top { align-items: start; }

/* Photo placeholders: replaced with Daniel's real photography */
.photo { position: relative; border-radius: var(--radius-lg); overflow: hidden; background: linear-gradient(160deg, #2E3B5C, var(--band) 60%, var(--band-3)); aspect-ratio: 4 / 3; max-width: 100%; box-shadow: var(--shadow); }
.photo img { width: 100%; height: 100%; object-fit: cover; }
.photo--tall { aspect-ratio: 4 / 5; }
.photo--wide { aspect-ratio: 16 / 9; }
.photo-ph { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: flex-end; gap: 6px; padding: 22px; color: var(--on-band); background: radial-gradient(70% 60% at 70% 30%, rgba(232, 163, 61, .28), transparent 70%); }
.photo-ph::before { content: ""; position: absolute; top: 22px; left: 22px; width: 42px; height: 50px; opacity: .55; background: no-repeat center/contain url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23FBF6EC' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M4 8h3l2-3h6l2 3h3v11H4z'/%3E%3Ccircle cx='12' cy='13' r='3.5'/%3E%3C/svg%3E"); }
.photo-ph b { font: 800 .74rem/1.2 var(--font-body); letter-spacing: .16em; text-transform: uppercase; color: var(--accent); }
.photo-ph span { font-size: .95rem; line-height: 1.4; max-width: 26em; color: var(--on-band-soft); }
.collage { position: relative; padding-bottom: 60px; padding-right: 40px; }
.collage .photo--inset { position: absolute; right: 0; bottom: 0; width: 46%; aspect-ratio: 1; border: 6px solid var(--bg); box-shadow: var(--shadow-lg); }
.collage .photo--inset .photo-ph { padding: 14px; }
.collage .photo--inset .photo-ph::before { top: 14px; left: 14px; width: 28px; height: 32px; }
.collage .photo--inset .photo-ph span { font-size: .8rem; }

/* Counters */
.counters { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 34px; }
.counter { border-top: 2px solid var(--accent); padding-top: 14px; min-width: 0; }
.counter strong { display: block; font: 800 clamp(2.1rem, 4vw, 2.9rem)/1 var(--font-head); color: var(--ink); letter-spacing: -.03em; }
.counter span { display: block; margin-top: 8px; font-size: .92rem; color: var(--muted); line-height: 1.4; }

/* Service cards */
.cards { display: grid; grid-template-columns: repeat(6, 1fr); gap: 20px; }
.card { grid-column: span 2; display: flex; flex-direction: column; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 28px; text-decoration: none; color: var(--text); box-shadow: var(--shadow-sm); transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s; min-width: 0; }
a.card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); border-color: rgba(232, 163, 61, .6); color: var(--text); }
.card--wide { grid-column: span 3; }
.card .ico { width: 50px; height: 50px; border-radius: 14px; display: grid; place-items: center; background: var(--band); color: var(--accent); margin-bottom: 20px; }
.card .ico svg { width: 24px; height: 24px; }
.card h3 { margin-bottom: 8px; }
.card p { color: var(--muted); font-size: 1rem; flex: 1; }
.card .link-arrow { margin-top: 8px; }
.card--feature { background: var(--band); border-color: transparent; color: var(--on-band-soft); position: relative; overflow: hidden; }
.card--feature h3 { color: var(--on-band); }
.card--feature p { color: var(--on-band-soft); }
.card--feature .ico { background: var(--accent); color: #1F2A44; }
.card--feature .link-arrow { color: var(--on-band); }
.card--feature .link-arrow::after { color: var(--accent); }

/* Plan / pricing */
.plan { display: grid; grid-template-columns: 1.1fr .9fr; gap: 0; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow-lg); }
.plan > * { min-width: 0; }
.plan-main { padding: clamp(28px, 4vw, 48px); }
.plan-side { padding: clamp(28px, 4vw, 48px); background: var(--band); color: var(--on-band-soft); position: relative; overflow: hidden; display: flex; flex-direction: column; }
.plan-side h3 { color: var(--on-band); }
.price { display: flex; align-items: baseline; gap: 8px; margin: 6px 0 4px; color: var(--on-band); }
.price strong { font: 800 clamp(3rem, 6vw, 4.2rem)/1 var(--font-head); letter-spacing: -.04em; }
.price span { font-size: 1.05rem; color: var(--on-band-soft); }
.plan-terms { list-style: none; margin: 18px 0 26px; padding: 0; display: grid; gap: 10px; font-size: .98rem; }
.plan-terms li { display: flex; gap: 10px; padding-bottom: 10px; border-bottom: 1px solid var(--band-line); }
.plan-terms li b { color: var(--on-band); font-weight: 600; margin-left: auto; text-align: right; }
.plan-side .btn { margin-top: auto; }
.plan-side .small { font-size: .85rem; margin: 14px 0 0; color: var(--on-band-soft); }
.checks { list-style: none; margin: 0; padding: 0; display: grid; gap: 14px; }
.checks li { display: grid; grid-template-columns: 26px 1fr; gap: 12px; align-items: start; }
.checks li::before { content: ""; width: 26px; height: 26px; border-radius: 50%; background: var(--sage-soft) no-repeat center/14px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23A4553A' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E"); }
.checks b { color: var(--ink); display: block; }
.checks span { color: var(--muted); font-size: .97rem; }

.table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: var(--radius); background: var(--surface); }
table { width: 100%; border-collapse: collapse; font-size: 1rem; }
th, td { text-align: left; padding: 14px 18px; border-bottom: 1px solid var(--line); vertical-align: top; }
th { font: 700 .78rem/1.2 var(--font-body); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); background: var(--surface-2); }
tr:last-child td { border-bottom: 0; }
td:last-child { white-space: nowrap; font-weight: 600; color: var(--ink); }

/* Process steps */
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; counter-reset: step; }
.steps li { counter-increment: step; position: relative; padding: 28px 24px 26px; background: rgba(251, 246, 236, .04); border: 1px solid var(--band-line); border-radius: var(--radius-lg); min-width: 0; }
.steps li::before { content: counter(step, decimal-leading-zero); display: block; font: 800 2.4rem/1 var(--font-head); color: var(--accent); margin-bottom: 18px; letter-spacing: -.03em; }
.steps h3 { color: var(--on-band); margin-bottom: 8px; }
.steps p { font-size: .98rem; margin: 0; color: var(--on-band-soft); }
.steps--light li { background: var(--surface); border-color: var(--line); }
.steps--light h3 { color: var(--ink); }
.steps--light p { color: var(--muted); }
.steps--light li::before { color: var(--brick); }

/* Principles */
.principles { display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; border-top: 1px solid var(--line); }
.principle { padding: 26px 22px 6px 0; min-width: 0; }
.principle + .principle { padding-left: 22px; border-left: 1px solid var(--line); }
.principle b { display: block; font: 800 1.08rem/1.25 var(--font-head); color: var(--ink); margin-bottom: 8px; }
.principle p { color: var(--muted); font-size: .96rem; }

/* Articles */
.articles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.article-card { display: flex; flex-direction: column; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); overflow: hidden; text-decoration: none; color: var(--text); transition: transform .3s var(--ease), box-shadow .3s var(--ease); min-width: 0; }
.article-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); color: var(--text); }
.article-card .thumb { aspect-ratio: 16 / 9; background: radial-gradient(80% 90% at 80% 20%, rgba(232, 163, 61, .32), transparent 60%), linear-gradient(150deg, #2E3B5C, var(--band) 70%); display: flex; align-items: flex-end; padding: 18px; }
.article-card .thumb span { font: 700 .72rem/1 var(--font-body); letter-spacing: .14em; text-transform: uppercase; color: #1F2A44; background: var(--accent); padding: 7px 10px; border-radius: 999px; }
.article-card .body { padding: 22px 24px 26px; display: flex; flex-direction: column; flex: 1; }
.article-card h3 { margin-bottom: 10px; }
.article-card p { color: var(--muted); font-size: .98rem; flex: 1; }
.article-card small { color: var(--muted); font-size: .85rem; }

/* FAQ */
.faq { display: grid; gap: 12px; max-width: 860px; }
.faq--center { margin-inline: auto; }
.faq details { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); transition: border-color .2s, box-shadow .2s; }
.faq details[open] { border-color: rgba(232, 163, 61, .7); box-shadow: var(--shadow-sm); }
.faq summary { list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 18px; padding: 20px 22px; font: 700 1.05rem/1.35 var(--font-head); color: var(--ink); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; flex: none; width: 30px; height: 30px; border-radius: 50%; background: var(--surface-2) no-repeat center/14px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23A4553A' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M12 5v14M5 12h14'/%3E%3C/svg%3E"); transition: transform .3s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq .answer { padding: 0 22px 20px; color: var(--text); }
.faq .answer p:last-child { margin-bottom: 0; }

/* Final call to action */
.cta-final { background: radial-gradient(90% 140% at 50% 120%, rgba(232, 163, 61, .3), transparent 60%), var(--band); color: var(--on-band-soft); text-align: center; position: relative; overflow: hidden; }
.cta-final h2 { color: var(--on-band); max-width: 16em; margin-inline: auto; }
.cta-final h2 em { color: var(--accent); }
.cta-final p { max-width: 36em; margin-inline: auto; }
.cta-final .btn-row { justify-content: center; margin-top: 28px; }
.cta-contact { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 26px; margin-top: 26px; font-size: .95rem; }
.cta-contact a { color: var(--on-band); }

/* Quick answer (AEO) and article body */
.quick { background: var(--surface); border: 1px solid var(--line); border-left: 4px solid var(--accent); border-radius: var(--radius); padding: 22px 26px; margin: 0 0 40px; box-shadow: var(--shadow-sm); }
.quick b { display: block; font: 800 .76rem/1.2 var(--font-body); letter-spacing: .16em; text-transform: uppercase; color: var(--brick); margin-bottom: 8px; }
.quick p { margin: 0; font-size: 1.08rem; color: var(--ink); }
.prose { max-width: 720px; min-width: 0; }
.prose h2 { font-size: clamp(1.45rem, 2.4vw, 1.85rem); margin-top: 1.8em; }
.prose h3 { margin-top: 1.4em; }
.prose ul, .prose ol { padding-left: 1.3em; margin: 0 0 1.2em; }
.prose li { margin-bottom: .45em; }
.prose li::marker { color: var(--brick); }
.prose .note { font-size: .93rem; color: var(--muted); border-top: 1px solid var(--line); padding-top: 14px; }
.layout-article { display: grid; grid-template-columns: minmax(0, 1fr) 300px; gap: clamp(36px, 5vw, 72px); align-items: start; }
.aside { position: sticky; top: calc(var(--header-h) + 24px); display: grid; gap: 18px; min-width: 0; }
.aside-box { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 24px; }
.aside-box h3 { font-size: 1.05rem; }
.aside-box p { font-size: .95rem; color: var(--muted); }
.aside-box ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; font-size: .95rem; }
.aside-box--dark { background: var(--band); border-color: transparent; color: var(--on-band-soft); }
.aside-box--dark h3 { color: var(--on-band); }
.aside-box--dark p { color: var(--on-band-soft); }
.aside-box .btn { width: 100%; }

/* Areas */
.areas { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.area { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 28px; min-width: 0; }
.area h3 { display: flex; align-items: center; gap: 10px; }
.area h3::before { content: ""; width: 10px; height: 10px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 5px rgba(232, 163, 61, .2); }
.area p { color: var(--muted); font-size: .98rem; margin: 0; }
.area--near { background: transparent; border-style: dashed; }

/* Form */
.form-shell { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(32px, 5vw, 72px); align-items: start; }
.form-shell > * { min-width: 0; }
.form-card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: clamp(22px, 4vw, 40px); box-shadow: var(--shadow-lg); }
.progress { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 10px; }
.progress span { height: 5px; border-radius: 4px; background: var(--line); transition: background-color .3s; }
.progress span.is-on { background: var(--accent); }
.step-label { font: 700 .76rem/1.2 var(--font-body); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 22px; }
.form-step h2 { font-size: clamp(1.4rem, 2.6vw, 1.8rem); }
fieldset { border: 0; padding: 0; margin: 0 0 22px; min-width: 0; }
legend, .label { display: block; font-weight: 700; color: var(--ink); margin-bottom: 10px; font-size: 1rem; padding: 0; }
.label small, legend small { font-weight: 400; color: var(--muted); }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip { position: relative; }
.chip input { position: absolute; opacity: 0; inset: 0; cursor: pointer; }
.chip span { display: inline-flex; align-items: center; min-height: 46px; padding: 10px 18px; border: 1.5px solid var(--line); border-radius: 999px; background: var(--bg); color: var(--ink); font-weight: 600; font-size: .96rem; transition: border-color .2s, background-color .2s; cursor: pointer; }
.chip input:hover + span { border-color: var(--ink); }
.chip input:checked + span { background: var(--band); border-color: var(--band); color: var(--on-band); }
.chip input:focus-visible + span { outline: 3px solid var(--accent); outline-offset: 2px; }
.fields { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field { display: grid; gap: 8px; min-width: 0; }
.field--full { grid-column: 1 / -1; }
.field label { font-weight: 700; color: var(--ink); font-size: .97rem; }
input[type="text"], input[type="email"], input[type="tel"], input[type="url"], select, textarea { width: 100%; min-height: 50px; padding: 12px 14px; border: 1.5px solid var(--line); border-radius: 10px; background: var(--field); color: var(--text); font: 400 1rem/1.4 var(--font-body); transition: border-color .2s, box-shadow .2s; }
textarea { min-height: 120px; resize: vertical; }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 4px rgba(232, 163, 61, .22); }
.err { display: none; color: var(--error); font-size: .9rem; font-weight: 600; margin-top: 6px; }
.has-error .err { display: block; }
.has-error input, .has-error select, .has-error textarea { border-color: var(--error); }
.has-error .chip span { border-color: var(--error); }
.form-nav { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 14px; margin-top: 8px; }
.btn-back { background: none; border: 0; color: var(--muted); font: 600 1rem var(--font-body); cursor: pointer; padding: 10px 0; }
.btn-back:hover { color: var(--ink); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-fine { font-size: .86rem; color: var(--muted); margin: 18px 0 0; }
.promise-list { list-style: none; padding: 0; margin: 28px 0 0; display: grid; gap: 18px; }
.promise-list li { display: grid; grid-template-columns: 44px 1fr; gap: 14px; }
.promise-list .ico { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; background: var(--band); color: var(--accent); }
.promise-list .ico svg { width: 20px; height: 20px; }
.promise-list b { display: block; color: var(--ink); }
.promise-list span { color: var(--muted); font-size: .97rem; }

/* Footer */
.site-footer { background: var(--band-3); color: var(--on-band-soft); padding-top: clamp(56px, 7vw, 88px); font-size: .97rem; }
.site-footer a { color: var(--on-band-soft); text-decoration: none; }
.site-footer a:hover { color: var(--on-band); }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.2fr; gap: 36px; padding-bottom: 48px; }
.footer-grid > * { min-width: 0; }
.footer-brand svg { width: 210px; color: var(--on-band); margin-bottom: 18px; }
.footer-brand .tagline { font: 700 1.05rem/1.3 var(--font-head); color: var(--on-band); margin-bottom: 6px; }
.site-footer h3 { font: 700 .78rem/1.2 var(--font-body); letter-spacing: .16em; text-transform: uppercase; color: var(--accent); margin-bottom: 16px; }
.site-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.footer-base { display: flex; flex-wrap: wrap; gap: 10px 24px; justify-content: space-between; padding-block: 22px calc(22px + env(safe-area-inset-bottom, 0px)); border-top: 1px solid var(--band-line); font-size: .88rem; }
.footer-base ul { display: flex; flex-wrap: wrap; gap: 8px 20px; }

/* Chat panel (stand-in until Tawk.to is connected) */
.chat-launch { position: fixed; right: max(22px, env(safe-area-inset-right, 0px)); bottom: calc(22px + env(safe-area-inset-bottom, 0px)); z-index: 45; display: inline-flex; align-items: center; gap: 10px; min-height: 54px; padding: 12px 20px 12px 16px; border: 0; border-radius: 999px; background: var(--band); color: var(--on-band); font: 700 .98rem var(--font-body); cursor: pointer; box-shadow: 0 12px 30px rgba(17, 24, 41, .35); }
.chat-launch svg { width: 22px; height: 22px; color: var(--accent); }
.chat-launch:hover { transform: translateY(-2px); }
.chat-panel { position: fixed; right: max(22px, env(safe-area-inset-right, 0px)); bottom: calc(90px + env(safe-area-inset-bottom, 0px)); z-index: 70; width: min(370px, calc(100vw - 32px)); background: var(--surface); color: var(--text); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; }
.chat-head { display: flex; align-items: center; gap: 12px; padding: 16px 18px; background: var(--band); color: var(--on-band); }
.chat-head .dot { width: 38px; height: 38px; border-radius: 50%; display: grid; place-items: center; background: var(--accent); color: #1F2A44; flex: none; }
.chat-head .dot svg { width: 20px; height: 20px; }
.chat-head b { display: block; font-family: var(--font-head); }
.chat-head small { color: var(--on-band-soft); }
.chat-head button { margin-left: auto; width: 36px; height: 36px; border: 0; border-radius: 50%; background: rgba(251, 246, 236, .12); color: var(--on-band); font-size: 1.3rem; line-height: 1; cursor: pointer; }
.chat-body { padding: 18px; }
.chat-bubble { background: var(--surface-2); border-radius: 4px 16px 16px 16px; padding: 12px 14px; font-size: .96rem; margin-bottom: 14px; }
.chat-quick { display: grid; gap: 8px; }
.chat-quick a { display: block; padding: 11px 14px; border: 1.5px solid var(--line); border-radius: 12px; text-decoration: none; font-weight: 600; font-size: .95rem; color: var(--ink); }
.chat-quick a:hover { border-color: var(--accent); }
.chat-note { font-size: .8rem; color: var(--muted); margin: 12px 0 0; }

/* Mobile action bar */
.mobile-bar { display: none; }
@media (max-width: 760px) {
  .chat-launch { display: none; }
  .chat-panel { bottom: calc(84px + env(safe-area-inset-bottom, 0px)); right: 16px; }
  .mobile-bar { position: fixed; left: 0; right: 0; bottom: 0; z-index: 48; display: grid; grid-template-columns: 1fr 1fr 2fr; gap: 8px; padding: 10px max(12px, env(safe-area-inset-right, 0px)) calc(10px + env(safe-area-inset-bottom, 0px)) max(12px, env(safe-area-inset-left, 0px)); background: var(--header-solid); border-top: 1px solid var(--line); backdrop-filter: blur(10px); box-shadow: 0 -8px 24px rgba(17, 24, 41, .08); }
  .mobile-bar a, .mobile-bar button { display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 2px; min-height: 52px; border-radius: 12px; border: 1.5px solid var(--line); background: var(--surface); color: var(--ink); font: 700 .8rem/1.1 var(--font-body); text-decoration: none; cursor: pointer; }
  .mobile-bar svg { width: 20px; height: 20px; color: var(--brick); }
  .mobile-bar .btn--primary { border: 0; font-size: .95rem; flex-direction: row; background: var(--accent); color: var(--on-accent); }
  body { padding-bottom: calc(76px + env(safe-area-inset-bottom, 0px)); }
}

/* Thank you and 404 */
.center-page { min-height: 70vh; display: grid; align-items: center; }
.next-steps { list-style: none; margin: 34px 0 0; padding: 0; display: grid; gap: 16px; max-width: 640px; counter-reset: ns; }
.next-steps li { counter-increment: ns; display: grid; grid-template-columns: 44px 1fr; gap: 16px; align-items: start; }
.next-steps li::before { content: counter(ns); width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; background: var(--accent); color: #1F2A44; font: 800 1.1rem var(--font-head); }
.next-steps b { display: block; color: var(--on-band); }

/* Reveal motion: content is in the HTML, motion is only a finish */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }
.stagger > * { opacity: 0; transform: translateY(26px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.stagger.is-in > * { opacity: 1; transform: none; }
.stagger.is-in > :nth-child(2) { transition-delay: .08s; }
.stagger.is-in > :nth-child(3) { transition-delay: .16s; }
.stagger.is-in > :nth-child(4) { transition-delay: .24s; }
.stagger.is-in > :nth-child(5) { transition-delay: .32s; }
.stagger.is-in > :nth-child(6) { transition-delay: .4s; }
.no-js .reveal, .no-js .stagger > * { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal, .stagger > * { opacity: 1; transform: none; transition: none; }
  .marquee-track { animation: none; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}

/* Responsive */
@media (max-width: 1000px) {
  .hero-inner, .split, .form-shell, .plan, .layout-article { grid-template-columns: 1fr; }
  .split--flip > :first-child { order: 0; }
  .cards { grid-template-columns: 1fr 1fr; }
  .card, .card--wide { grid-column: span 1; }
  .steps { grid-template-columns: 1fr 1fr; }
  .principles { grid-template-columns: 1fr 1fr; border-top: 0; gap: 0 24px; }
  .principle, .principle + .principle { padding: 20px 0; border-left: 0; border-top: 1px solid var(--line); }
  .articles, .areas { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .aside { position: static; }
  .hero-mark { display: none; }
}
@media (max-width: 640px) {
  body { font-size: 17px; }
  .cards, .steps, .articles, .areas, .principles, .fields { grid-template-columns: 1fr; }
  .counters { grid-template-columns: 1fr 1fr 1fr; gap: 12px; }
  .counter span { font-size: .82rem; }
  .footer-grid { grid-template-columns: 1fr; }
  .btn-row .btn { width: 100%; }
  .collage { padding-right: 24px; padding-bottom: 48px; }
  .hero-glow { width: 420px; height: 420px; right: -180px; }
  th, td { padding: 12px 14px; }
}

/* Pricing: three options */
.pricing { display: grid; grid-template-columns: 1.1fr 1fr 1fr; gap: 20px; align-items: stretch; }
.price-card { display: flex; flex-direction: column; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: clamp(24px, 3vw, 34px); box-shadow: var(--shadow-sm); min-width: 0; position: relative; }
.price-card h3 { font-size: 1.3rem; margin-bottom: 6px; }
.price-card .price { color: var(--ink); margin: 8px 0 10px; flex-wrap: wrap; }
.price-card .price strong { font-size: clamp(2.2rem, 4vw, 3rem); }
.price-card .price span { color: var(--muted); }
.price-card .btn { margin-top: auto; }
.price-opt { font: 700 .74rem/1.2 var(--font-body); letter-spacing: .15em; text-transform: uppercase; color: var(--brick); margin-bottom: 12px; }
.price-note { color: var(--muted); font-size: .98rem; }
.price-best { font-size: .93rem; color: var(--muted); border-top: 1px solid var(--line); padding-top: 14px; margin-top: 4px; }
.price-sub { display: flex; justify-content: space-between; gap: 10px; flex-wrap: wrap; padding: 12px 14px; border-radius: var(--radius-sm); background: var(--surface-2); margin-bottom: 14px; }
.price-sub b { color: var(--ink); }
.price-sub span { font-weight: 700; color: var(--ink); }
.ticks { list-style: none; margin: 0 0 18px; padding: 0; display: grid; gap: 10px; font-size: .98rem; }
.ticks li { display: grid; grid-template-columns: 20px 1fr; gap: 10px; align-items: start; }
.ticks li::before { content: ""; width: 20px; height: 20px; margin-top: 2px; border-radius: 50%; background: var(--sage-soft) no-repeat center/11px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23A4553A' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E"); }
.price-card--feature { background: var(--band); border-color: transparent; color: var(--on-band-soft); box-shadow: var(--shadow-lg); }
.price-card--feature::before { content: "Most Popular"; position: absolute; top: -12px; right: 24px; background: var(--accent); color: #1F2A44; font: 800 .7rem/1 var(--font-body); letter-spacing: .12em; text-transform: uppercase; padding: 7px 12px; border-radius: 999px; }
.price-card--feature h3, .price-card--feature .price, .price-card--feature .price strong { color: var(--on-band); }
.price-card--feature .price span, .price-card--feature .price-note, .price-card--feature .price-best { color: var(--on-band-soft); }
.price-card--feature .price-best { border-color: var(--band-line); }
.price-card--feature .price-opt { color: var(--accent); }
.price-card--feature .ticks li::before { background-color: rgba(232, 163, 61, .18); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23E8A33D' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E"); }
.pricing-fine { margin: 24px 0 0; font-size: .93rem; color: var(--muted); text-align: center; }
@media (max-width: 1000px) { .pricing { grid-template-columns: 1fr; max-width: 560px; margin-inline: auto; } }

/* Round 1 polish */
.cta-final .eyebrow { color: var(--accent); }
.site-header .btn { white-space: nowrap; }
.price-card .price--range strong { font-size: clamp(1.9rem, 3vw, 2.4rem); }
.collage > .photo:first-child .photo-ph { padding-right: 52%; }
@media (max-width: 1240px) { .nav a { padding-inline: 8px; font-size: .92rem; } .header-inner { gap: 16px; } }
@media (max-width: 1000px) { .form-shell > .form-card { order: -1; } }
.aside-box .btn { padding-inline: 16px; font-size: .95rem; }

/* Round 2: lighter, calmer, one goal */
body::before { background: var(--bg); }
.site-header { color: var(--header-ink); }
.hero, .page-hero { background: radial-gradient(70% 90% at 88% 10%, rgba(232, 163, 61, .16), transparent 62%), var(--bg); color: var(--text); }
.hero { padding-bottom: clamp(48px, 7vw, 96px); }
.hero::after { background: var(--line); }
.hero h1, .page-hero h1 { color: var(--ink); }
.hero h1 em, .page-hero h1 em { color: var(--brick); }
.hero .lead, .page-hero .lead { color: var(--text); }
.hero .eyebrow, .page-hero .eyebrow { color: var(--brick); }
.hero-trust { color: var(--muted); }
.hero-glow { display: none; }
.hero-mark, .page-hero .hero-mark { color: var(--ink); opacity: .045; }
.page-hero { border-bottom: 1px solid var(--line); }
.crumbs, .crumbs a { color: var(--muted); }
.crumbs a:hover, .crumbs [aria-current] { color: var(--ink); }
.article-meta { color: var(--muted); }
.vis-card { box-shadow: var(--shadow-lg); border: 1px solid var(--line); }
.vis-card::before { display: none; }
.hero .btn--glass, .page-hero .btn--glass { background: var(--surface); border-color: var(--line); color: var(--ink); }
.hero .btn--glass:hover, .page-hero .btn--glass:hover { border-color: var(--ink); color: var(--ink); }
.next-steps b { color: var(--ink); }
.photo { background: var(--surface-2); border: 1.5px dashed var(--line); box-shadow: none; }
.photo-ph { color: var(--ink); background: none; }
.photo-ph::before { filter: invert(1) opacity(.45); }
.photo-ph b { color: var(--brick); }
.photo-ph span { color: var(--muted); }
.cards--3 { grid-template-columns: repeat(3, 1fr); }
.cards--3 .card { grid-column: auto; }
.cards-note { margin: 26px 0 0; color: var(--muted); text-align: center; }
.steps--3 { grid-template-columns: repeat(3, 1fr); }
.pricing-solo { display: grid; grid-template-columns: 1fr minmax(0, 460px); gap: clamp(32px, 6vw, 88px); align-items: center; }
.pricing-solo > * { min-width: 0; }
.related-line { margin-top: 28px; color: var(--muted); }
@media (max-width: 1000px) { .cards--3, .steps--3, .pricing-solo { grid-template-columns: 1fr; } }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .photo-ph::before { filter: none; } }
:root[data-theme="dark"] .photo-ph::before { filter: none; }

/* Examples page */
.ex-tabs { position: sticky; top: calc(var(--header-h) + env(safe-area-inset-top, 0px)); z-index: 30; background: var(--header-solid); border-bottom: 1px solid var(--line); backdrop-filter: blur(10px); }
.ex-tabs-inner { display: flex; gap: 8px; overflow-x: auto; padding-block: 12px; scrollbar-width: none; }
.ex-tab { flex: none; padding: 9px 16px; border-radius: 999px; border: 1.5px solid var(--line); background: var(--surface); color: var(--ink); font-weight: 600; font-size: .93rem; text-decoration: none; white-space: nowrap; }
.ex-tab:hover, .ex-tab.is-on { background: var(--band); border-color: var(--band); color: var(--on-band); }
.ex-note { margin: 22px 0 0; font-size: .93rem; color: var(--muted); }
.ex { scroll-margin-top: calc(var(--header-h) + 70px); }
.ex-head { display: grid; grid-template-columns: 1.2fr 1fr; gap: 24px 48px; align-items: end; margin-bottom: 34px; }
.ex-head > * { min-width: 0; }
.ex-head h2 { margin-bottom: 10px; }
.ex-head .lead { margin: 0; }
.ex-why { margin: 0; padding: 18px 20px; border-left: 4px solid var(--accent); background: var(--surface); border-radius: var(--radius-sm); }
.ex-why b { display: block; font: 700 .74rem/1.2 var(--font-body); letter-spacing: .15em; text-transform: uppercase; color: var(--brick); margin-bottom: 6px; }
.ex-label { font: 700 .78rem/1.2 var(--font-body); letter-spacing: .15em; text-transform: uppercase; color: var(--muted); margin: 0 0 14px; }
.ex-label + .posts { margin-bottom: 0; }
.mock { border-radius: 16px; overflow: hidden; border: 1px solid var(--line); box-shadow: var(--shadow-lg); background: #fff; margin-bottom: 40px; font-family: var(--font-body); }
.mock-bar { display: flex; align-items: center; gap: 6px; padding: 10px 14px; background: #ECE9E4; }
.mock-bar i { width: 10px; height: 10px; border-radius: 50%; background: #CFC9C0; }
.mock-bar span { margin-left: 10px; flex: 1; max-width: 340px; background: #fff; border-radius: 6px; padding: 4px 12px; font-size: .78rem; color: #6B6B6B; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.mock-site { background: var(--m2); color: #222; }
.mock-nav { display: flex; align-items: center; gap: 18px; padding: 14px clamp(16px, 3vw, 32px); background: var(--m1); color: #fff; }
.mock-nav b { font: 800 1.02rem/1.1 var(--font-head); white-space: nowrap; }
.mock-nav ul { display: flex; gap: 18px; list-style: none; margin: 0 0 0 auto; padding: 0; font-size: .86rem; opacity: .9; }
.mock-nav em, .mock-hero em { font-style: normal; font-weight: 700; font-size: .84rem; padding: 8px 14px; border-radius: 999px; background: var(--m3); color: #fff; white-space: nowrap; text-shadow: 0 1px 1px rgba(0,0,0,.25); }
.mock-hero { padding: clamp(28px, 5vw, 64px) clamp(16px, 3vw, 32px); background: linear-gradient(120deg, var(--m1) 0%, var(--m1) 45%, color-mix(in srgb, var(--m1) 70%, var(--m3)) 100%); color: #fff; }
.mock-hero small { display: block; font-size: .74rem; letter-spacing: .14em; text-transform: uppercase; opacity: .85; margin-bottom: 10px; }
.mock-hero strong { display: block; font: 800 clamp(1.5rem, 3.4vw, 2.5rem)/1.1 var(--font-head); max-width: 16em; letter-spacing: -.02em; }
.mock-hero p { max-width: 34em; margin: 12px 0 18px; opacity: .9; font-size: .98rem; }
.mock-hero div { display: flex; flex-wrap: wrap; gap: 10px; }
.mock-hero em.alt { background: transparent; border: 1.5px solid rgba(255,255,255,.6); text-shadow: none; }
.mock-tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; padding: clamp(16px, 3vw, 28px) clamp(16px, 3vw, 32px); }
.mock-tiles div { background: #fff; border-radius: 10px; padding: 14px 16px; box-shadow: 0 1px 3px rgba(0,0,0,.08); min-width: 0; }
.mock-tiles b { display: block; font-size: .78rem; text-transform: uppercase; letter-spacing: .1em; color: var(--m1); margin-bottom: 4px; }
.mock-tiles span { font-size: .9rem; color: #333; }
.posts { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.post { margin: 0; background: var(--surface); border: 1px solid var(--line); border-radius: 14px; overflow: hidden; min-width: 0; }
.post-art { aspect-ratio: 1; padding: 18px; display: flex; flex-direction: column; justify-content: flex-end; gap: 8px; color: #fff; background: var(--m1); position: relative; }
.post--1 .post-art { background: var(--m3); }
.post--2 .post-art { background: var(--m2); color: #1E1E1E; }
.post--3 .post-art { background: linear-gradient(160deg, var(--m1), color-mix(in srgb, var(--m1) 60%, var(--m3))); }
.post-art small { align-self: flex-start; font-size: .68rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; padding: 5px 9px; border-radius: 999px; background: rgba(255,255,255,.2); }
.post--2 .post-art small { background: var(--m1); color: #fff; }
.post--1 .post-art { text-shadow: 0 1px 2px rgba(0,0,0,.25); }
.post-art b { font: 800 1.15rem/1.15 var(--font-head); }
.post-art span { font-size: .74rem; opacity: .8; }
.post figcaption { padding: 12px 14px 14px; font-size: .9rem; color: var(--text); }
.ex-cta { margin: 30px 0 0; }
@media (max-width: 1000px) { .ex-head { grid-template-columns: 1fr; } .posts { grid-template-columns: 1fr 1fr; } .mock-nav ul { display: none; } }
@media (max-width: 560px) { .mock-tiles { grid-template-columns: 1fr; } .mock-nav em { display: none; } }

/* Round 3: real photos used sparingly, the learning loop, About and Contact */
.hero-photo { position: relative; margin: 0; min-width: 0; }
.hero-photo img { display: block; width: 100%; max-width: 100%; height: auto; aspect-ratio: 5 / 4; object-fit: cover; object-position: 38% center; border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); }
.hero-badge { position: absolute; left: clamp(-28px, -2vw, -12px); bottom: 28px; display: flex; align-items: center; gap: 14px; padding: 14px 20px 14px 14px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); box-shadow: var(--shadow-lg); max-width: calc(100% - 24px); }
.hero-badge .ico { flex: none; width: 42px; height: 42px; border-radius: 12px; display: grid; place-items: center; background: var(--band); color: var(--accent); }
.hero-badge .ico svg { width: 20px; height: 20px; }
.hero-badge b { display: block; color: var(--ink); font-family: var(--font-head); font-size: 1rem; }
.hero-badge span { font-size: .9rem; color: var(--muted); }
@media (max-width: 1000px) { .hero-badge { left: 12px; bottom: 12px; } }

.showcase { margin: 0; min-width: 0; }
.showcase img { display: block; width: 100%; max-width: 100%; height: auto; border-radius: var(--radius-lg); border: 1px solid var(--line); box-shadow: var(--shadow-lg); background: var(--surface); }
.showcase figcaption { max-width: 44em; margin: 22px auto 0; text-align: center; font-size: .95rem; color: var(--muted); }
.showcase-link { text-align: center; margin: 18px 0 0; }

.steps--loop { grid-template-columns: repeat(4, 1fr); }
.steps--loop li.is-loop { border-color: var(--accent); box-shadow: 0 0 0 4px rgba(232, 163, 61, .14); }
.loop { padding-bottom: 22px; }
.loop-back { position: relative; margin: 0 12.5% 0 37.5%; height: 46px; border: 2px dashed var(--accent-deep); border-top: 0; border-radius: 0 0 22px 22px; }
.loop-back::before { content: ""; position: absolute; left: -8px; top: -4px; border-left: 7px solid transparent; border-right: 7px solid transparent; border-bottom: 11px solid var(--accent-deep); }
.loop-back span { position: absolute; left: 50%; bottom: 0; transform: translate(-50%, 50%); display: inline-flex; align-items: center; gap: 10px; padding: 6px 16px; background: var(--bg); color: var(--brick); font: 700 .88rem/1.3 var(--font-body); white-space: nowrap; }
.loop-back svg { width: 16px; height: 16px; transform: rotate(180deg); flex: none; }
@media (max-width: 1000px) {
  .steps--loop { grid-template-columns: 1fr 1fr; }
  .loop { padding-bottom: 0; }
  .loop-back { margin: 22px 0 0; height: auto; border: 0; display: flex; justify-content: center; }
  .loop-back::before { display: none; }
  .loop-back span { position: static; transform: none; white-space: normal; text-align: center; border: 2px dashed var(--accent-deep); border-radius: 999px; padding: 10px 18px; }
}
@media (max-width: 640px) { .steps--loop { grid-template-columns: 1fr; } }

.section--tight { padding-block: clamp(40px, 5vw, 64px); }
.contact-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.contact-card { min-width: 0; padding: 26px 24px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-sm); }
.contact-card .ico { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; background: var(--band); color: var(--accent); margin-bottom: 18px; }
.contact-card .ico svg { width: 20px; height: 20px; }
.contact-card h2 { font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin: 0 0 6px; font-family: var(--font-body); font-weight: 700; }
.contact-card .contact-val { font: 700 1.08rem/1.35 var(--font-head); color: var(--ink); margin: 0 0 10px; overflow-wrap: anywhere; }
.contact-card .contact-val a { color: var(--ink); text-decoration: none; border-bottom: 2px solid var(--accent); }
.contact-card p { font-size: .93rem; color: var(--muted); margin: 0; }
.placeholder { color: var(--brick); }
@media (max-width: 1000px) { .contact-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .contact-grid { grid-template-columns: 1fr; } }
.price-term { margin: 4px 0 10px; font-weight: 700; font-size: .95rem; color: var(--brick); }
.price-card--feature .price-term { color: var(--accent); }
a.chat-launch { text-decoration: none; }
a.chat-launch:hover { color: var(--on-band); }
.chat-launch svg { width: 20px; height: 20px; }
.showcase--phone img { aspect-ratio: 4 / 5; object-fit: cover; object-position: center 30%; max-height: 640px; }
.ex-badge { display: inline-block; font: 800 .7rem/1 var(--font-body); letter-spacing: .14em; text-transform: uppercase; padding: 7px 11px; border-radius: 999px; background: var(--surface-2); color: var(--muted); border: 1px solid var(--line); margin-right: 8px; vertical-align: 1px; }
.ex-badge--real { background: var(--sage-soft); color: var(--ink); border-color: var(--sage); margin-bottom: 16px; }
.showcase--photo img { aspect-ratio: 4 / 5; object-fit: cover; object-position: 30% center; }
.split .showcase figcaption { text-align: left; margin-top: 14px; }

/* Round 3b: guide photos and the Google listing illustration */
.article-card .thumb { position: relative; overflow: hidden; }
.article-card .thumb-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .5s var(--ease); }
.article-card:hover .thumb-img { transform: scale(1.04); }
.article-card .thumb span { position: relative; }
.gmock { margin: 0; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; max-width: 480px; justify-self: center; }
.gmock-map svg { display: block; width: 100%; height: 170px; }
.gmock .m-bg { fill: var(--surface-2); }
.gmock .m-park { fill: var(--sage-soft); }
.gmock .m-road { fill: none; stroke: var(--surface); stroke-width: 9; }
.gmock .m-road--big { stroke: #F3D9A8; stroke-width: 13; }
.gmock .m-pin { fill: var(--brick); }
.gmock .m-dot { fill: var(--surface); }
.gmock-body { padding: 22px 24px 8px; display: grid; gap: 4px; }
.gmock-name { font: 700 1.3rem/1.25 var(--font-head); color: var(--ink); }
.gmock-cat { color: var(--muted); font-size: .95rem; }
.gmock-open { font-size: .95rem; color: var(--text); }
.gmock-open i { font-style: normal; font-weight: 700; color: #2F7D4F; }
.gmock-actions { display: flex; gap: 10px; flex-wrap: wrap; margin: 14px 0 6px; }
.gmock-actions span { display: inline-flex; align-items: center; gap: 7px; padding: 8px 14px; border: 1px solid var(--line); border-radius: 999px; font-size: .9rem; font-weight: 600; color: var(--ink); }
.gmock-actions svg { width: 16px; height: 16px; color: var(--brick); }
.gmock-list { list-style: none; margin: 12px 0 0; padding: 14px 0 0; border-top: 1px solid var(--line); display: grid; gap: 9px; }
.gmock-list li { display: flex; align-items: center; gap: 10px; font-size: .95rem; color: var(--text); }
.gmock-list li::before { content: ""; flex: none; width: 18px; height: 18px; border-radius: 50%; background: var(--sage-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%235E7050' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center/12px no-repeat; }
.gmock figcaption { padding: 14px 24px 18px; font-size: .82rem; color: var(--muted); }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .gmock .m-road--big { stroke: #5A4A2E; } :root:not([data-theme="light"]) .gmock-open i { color: #7FC79A; } }
:root[data-theme="dark"] .gmock .m-road--big { stroke: #5A4A2E; }
:root[data-theme="dark"] .gmock-open i { color: #7FC79A; }
.contact-grid { grid-template-columns: repeat(2, 1fr); max-width: 980px; }
.contact-card { display: grid; grid-template-columns: 44px 1fr; column-gap: 18px; }
.contact-card .ico { grid-row: span 3; margin: 0; }
.contact-card .contact-val { font-size: 1.15rem; overflow-wrap: normal; }
@media (max-width: 640px) { .contact-grid { grid-template-columns: 1fr; } .contact-card .contact-val { font-size: 1.02rem; } }

/* ===== Round 4: local streets as wallpaper, deeper light and shadow ===== */
:root {
  --veil: 251, 246, 236;               /* cream veil over page-top photos */
  --shadow: 0 1px 2px rgba(31, 42, 68, .06), 0 10px 24px -6px rgba(31, 42, 68, .12), 0 30px 60px -20px rgba(31, 42, 68, .22);
  --shadow-lg: 0 2px 4px rgba(31, 42, 68, .06), 0 24px 48px -12px rgba(31, 42, 68, .28), 0 60px 120px -40px rgba(31, 42, 68, .35);
  --glow: 0 0 0 1px rgba(232, 163, 61, .35), 0 30px 80px -20px rgba(232, 163, 61, .45);
}
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) { --veil: 18, 26, 42; } }
:root[data-theme="dark"] { --veil: 18, 26, 42; }

/* Photo layers */
.has-bg { position: relative; isolation: isolate; overflow: hidden; }
.hero-bg, .band-bg { position: absolute; inset: 0; z-index: -2; background-size: cover; background-position: center; }
.hero-bg::after { content: ""; position: absolute; inset: 0;
  background: linear-gradient(90deg, rgba(var(--veil), .97) 0%, rgba(var(--veil), .92) 38%, rgba(var(--veil), .55) 66%, rgba(var(--veil), .18) 100%),
              linear-gradient(0deg, rgba(var(--veil), 1) 0%, rgba(var(--veil), 0) 22%); }
.band-bg { filter: saturate(.85); }
.band-bg::after { content: ""; position: absolute; inset: 0;
  background: radial-gradient(70% 90% at 50% 110%, rgba(232, 163, 61, .32), transparent 60%),
              linear-gradient(180deg, rgba(17, 24, 41, .9), rgba(17, 24, 41, .82) 50%, rgba(17, 24, 41, .94)); }
@media (min-width: 1001px) and (hover: hover) { .band-bg { background-attachment: fixed; } }
.page-hero.has-bg, .hero.has-bg { background: var(--bg); }
.page-hero.has-bg { padding-bottom: clamp(64px, 9vw, 120px); }
.page-hero .hero-mark, .hero .hero-mark { z-index: -1; }
@media (max-width: 1000px) {
  .hero-bg::after { background: linear-gradient(180deg, rgba(var(--veil), .82) 0%, rgba(var(--veil), .93) 45%, rgba(var(--veil), 1) 100%); }
}

/* Home hero: full-width dusk storefronts, glass card */
.hero--photo { min-height: min(92vh, 860px); display: flex; align-items: center; }
.hero--photo .hero-inner { width: 100%; }
.hero--photo .hero-bg { background-position: 70% center; }
.hero--photo h1 { font-size: clamp(2.8rem, 6.4vw, 5.2rem); line-height: 1.02; letter-spacing: -.02em; }
.vis-card--glass { background: rgba(255, 255, 255, .78); -webkit-backdrop-filter: blur(18px) saturate(1.3); backdrop-filter: blur(18px) saturate(1.3);
  border: 1px solid rgba(255, 255, 255, .7); box-shadow: var(--shadow-lg), var(--glow); }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .vis-card--glass { background: rgba(25, 35, 58, .78); border-color: rgba(251, 246, 236, .12); } }
:root[data-theme="dark"] .vis-card--glass { background: rgba(25, 35, 58, .78); border-color: rgba(251, 246, 236, .12); }
.vis-card--glass .vis-list li { background: rgba(var(--veil), .7); }

/* Navy photo bands (home pricing, closing section) */
.photo-band, .cta-final.has-bg { background: var(--band-3); }
.photo-band .pricing-solo p { color: var(--on-band-soft); }
.photo-band .link-arrow { color: var(--on-band); }
.photo-band .price-card--feature { box-shadow: var(--shadow-lg), var(--glow); border: 1px solid rgba(232, 163, 61, .5); }
.cta-final.has-bg { padding-block: clamp(90px, 12vw, 150px); }
.cta-final h2 { font-size: clamp(2.2rem, 4.6vw, 3.6rem); }

/* Deeper, softer shadows on every card */
.card, .price-card, .contact-card, .article-card, .steps--light li, .faq details, .area, .gmock { box-shadow: var(--shadow); }
.card, .price-card, .contact-card, .article-card, .steps--light li { transition: transform .35s var(--ease), box-shadow .35s var(--ease); }
.card:hover, .contact-card:hover, .article-card:hover, .steps--light li:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); }
.price-card--feature { box-shadow: var(--shadow-lg), var(--glow); }
.showcase img { box-shadow: var(--shadow-lg); }

/* Quiet wallpaper on the alternating sections: a faint lantern-light dot grid */
.section--alt { background-color: var(--surface-2);
  background-image: radial-gradient(rgba(31, 42, 68, .07) 1px, transparent 1.2px), radial-gradient(60% 50% at 85% 0%, rgba(232, 163, 61, .14), transparent 70%);
  background-size: 22px 22px, 100% 100%; }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .section--alt { background-image: radial-gradient(rgba(251, 246, 236, .06) 1px, transparent 1.2px), radial-gradient(60% 50% at 85% 0%, rgba(232, 163, 61, .1), transparent 70%); } }
:root[data-theme="dark"] .section--alt { background-image: radial-gradient(rgba(251, 246, 236, .06) 1px, transparent 1.2px), radial-gradient(60% 50% at 85% 0%, rgba(232, 163, 61, .1), transparent 70%); }

/* Branding section: framed like a gallery piece */
.section--brand { background: radial-gradient(50% 60% at 50% 55%, rgba(232, 163, 61, .16), transparent 70%), var(--bg); }
.section--brand .showcase { max-width: 1080px; margin-inline: auto; padding: clamp(10px, 1.6vw, 18px); background: var(--surface); border-radius: calc(var(--radius-lg) + 8px); box-shadow: var(--shadow-lg), var(--glow); }
.section--brand .showcase img { box-shadow: none; border: 0; border-radius: var(--radius-lg); }

/* Eyebrow: the lantern's rays */
.eyebrow::before { background: var(--accent) !important; height: 2px !important; box-shadow: 0 0 10px rgba(232, 163, 61, .7); }

/* Four service cards */
.cards--4 { grid-template-columns: repeat(4, 1fr); }
.cards--4 .card { grid-column: auto; }
@media (max-width: 1000px) { .cards--4 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .cards--4 { grid-template-columns: 1fr; } }

/* Social page sample posts */
.social-sample { min-width: 0; }
.posts--2x2 { grid-template-columns: 1fr 1fr; }
.social-sample-note { margin: 14px 0 0; font-size: .88rem; color: var(--muted); }
.band-bg::after { background: radial-gradient(70% 90% at 50% 110%, rgba(232, 163, 61, .3), transparent 60%),
  linear-gradient(90deg, rgba(17, 24, 41, .92) 0%, rgba(17, 24, 41, .8) 45%, rgba(17, 24, 41, .62) 100%); }
.cta-final .band-bg::after { background: radial-gradient(70% 90% at 50% 110%, rgba(232, 163, 61, .32), transparent 60%), rgba(17, 24, 41, .78); }
.hero--photo h1 { font-size: clamp(2.6rem, 5.2vw, 4.4rem); }
/* Softened: keep the brand colors, drop the extra glow */
:root { --glow: 0 0 0 1px rgba(232, 163, 61, .18); }
.eyebrow::before { box-shadow: none; }
.section--brand { background: var(--bg); }
.section--alt { background-image: radial-gradient(rgba(31, 42, 68, .05) 1px, transparent 1.2px); background-size: 22px 22px; }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .section--alt { background-image: radial-gradient(rgba(251, 246, 236, .045) 1px, transparent 1.2px); } }
:root[data-theme="dark"] .section--alt { background-image: radial-gradient(rgba(251, 246, 236, .045) 1px, transparent 1.2px); }
.band-bg::after { background: linear-gradient(90deg, rgba(17, 24, 41, .9) 0%, rgba(17, 24, 41, .78) 45%, rgba(17, 24, 41, .6) 100%); }
.cta-final .band-bg::after { background: rgba(17, 24, 41, .76); }
.hero--photo .hero-bg { background-position: 85% 30%; }

/* Text on the navy photo bands */
.photo-band { color: var(--on-band-soft); }
.photo-band h2, .photo-band h3 { color: var(--on-band); }
.photo-band h2 em { color: var(--accent); }
.photo-band .eyebrow { color: var(--accent); }
.photo-band p, .photo-band .muted { color: var(--on-band-soft); }
.photo-band a:not(.btn) { color: var(--on-band); }
.photo-band .checks b, .photo-band .promise-list b { color: var(--on-band); }
.photo-band .checks span, .photo-band .promise-list span { color: var(--on-band-soft); }
.photo-band .checks li::before { background-color: rgba(232, 163, 61, .9); }
.photo-band .promise-list .ico { background: rgba(251, 246, 236, .1); }
.photo-band .ticks li { color: var(--on-band-soft); }
.photo-band .form-card, .photo-band .area { color: var(--text); }
.photo-band .form-card h2, .photo-band .area h3 { color: var(--ink); }
.photo-band .form-card p, .photo-band .area p { color: var(--muted); }
.photo-band .form-card a:not(.btn) { color: var(--ink); }
.photo-band .form-card { box-shadow: 0 40px 100px -30px rgba(0, 0, 0, .6); }
.photo-band .area { background: rgba(255, 255, 255, .94); }
.photo-band .ex-badge--real { background: rgba(251, 246, 236, .12); color: var(--on-band); border-color: rgba(251, 246, 236, .3); }
.photo-band .showcase img { box-shadow: 0 40px 100px -30px rgba(0, 0, 0, .6); }
.anchor { position: absolute; top: calc(-1 * var(--header-h)); }
#message { scroll-margin-top: var(--header-h); }
.chip--check span { border-color: var(--accent); }

/* ===== Prompt 4 review: contact page on phones ===== */
@media (max-width: 1000px) { #message .form-shell > .form-card { order: 0; } }
@media (max-width: 640px) {
  .contact-grid { gap: 12px; }
  .contact-card { padding: 18px 18px; column-gap: 14px; }
  .contact-card .ico { width: 40px; height: 40px; }
  .contact-card .contact-val { margin-bottom: 4px; }
}
:root { --brick-ink: #97492F; }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) { --brick-ink: var(--brick); } }
:root[data-theme="dark"] { --brick-ink: var(--brick); }
.section--alt .eyebrow { color: var(--brick-ink); }
/* concept mock buttons: dark text on the bright accent so every palette passes contrast */
.mock-nav em, .mock-hero em { color: #1B1B1B; text-shadow: none; }
.post--1 .post-art, .post--1 .post-art * { color: #1B1B1B; text-shadow: none; }
.mock-hero em.alt { color: #fff; }

/* ===== Button rule: Let's Talk is always yellow (btn--primary); every other button is sage (btn--alt) ===== */
:root { --sage-deep: #5E7050; --sage-deeper: #4E5F42; }
.btn--alt { background: var(--sage-deep); border-color: var(--sage-deep); color: #fff; box-shadow: 0 6px 16px rgba(46, 60, 38, .22); }
.btn--alt:hover { background: var(--sage-deeper); border-color: var(--sage-deeper); color: #fff; transform: translateY(-2px); }
.hero .btn--alt, .page-hero .btn--alt, .band .btn--alt, .cta-final .btn--alt { background: var(--sage-deep); border-color: var(--sage-deep); color: #fff; }

/* ===== Visibility Check strip: the one mid-page home of the check button ===== */
.check-strip { display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 22px; margin-top: 40px; padding: 24px 28px;
  background: var(--surface); border: 1px solid var(--line); border-left: 4px solid var(--sage-deep); border-radius: var(--radius-lg); box-shadow: var(--shadow); }
.check-strip .ico { width: 48px; height: 48px; border-radius: 14px; display: grid; place-items: center; background: var(--sage-soft); color: var(--sage-deep); }
.check-strip .ico svg { width: 22px; height: 22px; }
.check-strip b { display: block; font: 700 1.12rem/1.3 var(--font-head); color: var(--ink); margin-bottom: 4px; }
.check-strip p { margin: 0; font-size: .97rem; color: var(--muted); }
.check-strip > div { min-width: 0; }
@media (max-width: 760px) { .check-strip { grid-template-columns: 1fr; text-align: left; gap: 14px; padding: 22px; } .check-strip .btn { width: 100%; } }
.vis-card .btn { margin-top: 16px; width: 100%; }

/* ===== Steps: 5-step version, no return arrow ===== */
.steps--5 { grid-template-columns: repeat(5, 1fr); gap: 16px; }
.steps--5 li { padding: 24px 20px 22px; }
@media (max-width: 1100px) { .steps--5 { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 760px) { .steps--5 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .steps--5 { grid-template-columns: 1fr; } }

/* ===== Founding-client rate on pricing cards ===== */
.price-founding { margin: 0 0 14px; padding: 10px 14px; border-radius: 12px; background: var(--sage-soft); color: var(--text); font-size: .9rem; line-height: 1.45; }
.price-founding b { color: var(--ink); }
.price-card--feature .price-founding { background: rgba(251, 246, 236, .1); color: var(--on-band-soft); }
.price-card--feature .price-founding b { color: var(--accent); }

/* ===== Concept images on the Examples page ===== */
.ex-shots { display: grid; grid-template-columns: 1.3fr 1fr; gap: 28px; align-items: start; }
.ex-shots figure { margin: 0; min-width: 0; }
.ex-shot { display: block; width: 100%; height: auto; border-radius: 12px; box-shadow: var(--shadow-lg); }
.ex-shot--posts { box-shadow: none; filter: drop-shadow(0 14px 24px rgba(31, 42, 68, .18)); }
@media (max-width: 900px) { .ex-shots { grid-template-columns: 1fr; } }
.social-sample.showcase-img { margin: 0; }
.social-sample.showcase-img img { display: block; width: 100%; height: auto; filter: drop-shadow(0 14px 24px rgba(31, 42, 68, .18)); }

/* ===== Sample monthly report ===== */
.split--report { grid-template-columns: .9fr 1.1fr; }
.split--report .checks { margin-top: 22px; }
.report { margin: 0; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); padding: 26px; display: grid; gap: 18px; }
.report-head { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding-bottom: 14px; border-bottom: 2px solid var(--accent); }
.report-brand { display: flex; align-items: center; gap: 10px; }
.report-mark { width: 34px; height: 34px; border-radius: 9px; background: var(--band); color: var(--accent); display: grid; place-items: center; }
.report-mark svg { width: 20px; height: 20px; }
.report-brand b { display: block; font: 800 .95rem/1 var(--font-head); letter-spacing: .12em; text-transform: uppercase; color: var(--ink); }
.report-brand small { display: block; font-size: .64rem; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); margin-top: 3px; }
.report-tag { font: 800 .68rem/1 var(--font-body); letter-spacing: .16em; text-transform: uppercase; padding: 6px 10px; border-radius: 999px; background: var(--sage-soft); color: var(--sage-deep); }
.report-title b { display: block; font: 700 1.1rem/1.3 var(--font-head); color: var(--ink); }
.report-title small { color: var(--muted); font-size: .85rem; }
.report-kpis { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.rk { min-width: 0; padding: 12px; border-radius: 12px; background: var(--bg); border: 1px solid var(--line); }
.rk b { display: block; font: 800 1.45rem/1.1 var(--font-head); color: var(--ink); }
.rk span { display: block; font-size: .78rem; line-height: 1.3; color: var(--text); margin-top: 4px; }
.rk i { display: block; font-style: normal; font-size: .74rem; font-weight: 700; color: var(--sage-deep); margin-top: 6px; }
.report-mid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 16px; }
.report-mid > div { min-width: 0; }
.report-chart b, .report-summary b, .report-cols b { display: block; font: 700 .78rem/1.2 var(--font-body); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.report-chart svg { width: 100%; height: auto; display: block; }
.rc-bar { fill: var(--ink); }
.rc-grid { stroke: var(--line); stroke-width: 1; }
.rc-base { stroke: var(--muted); stroke-width: 1; }
.rc-x, .rc-y { font: 500 10px var(--font-body); fill: var(--muted); }
.rc-x { text-anchor: middle; }
.rc-y { text-anchor: end; }
.rc-v { font: 700 11px var(--font-body); fill: var(--ink); text-anchor: middle; }
.report-summary p { margin: 0; font-size: .9rem; color: var(--text); }
.report-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; padding-top: 14px; border-top: 1px solid var(--line); }
.report-cols ul, .report-cols ol { margin: 0; padding-left: 18px; font-size: .88rem; color: var(--text); display: grid; gap: 4px; }
.report figcaption { font-size: .8rem; color: var(--muted); }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .rk i, :root:not([data-theme="light"]) .report-tag { color: var(--sage); } }
:root[data-theme="dark"] .rk i, :root[data-theme="dark"] .report-tag { color: var(--sage); }
@media (max-width: 1000px) { .split--report { grid-template-columns: 1fr; } }
@media (max-width: 640px) { .report { padding: 18px; } .report-kpis { grid-template-columns: 1fr 1fr; } .report-mid, .report-cols { grid-template-columns: 1fr; } }
.steps--5 li:last-child { border-color: var(--accent); box-shadow: 0 0 0 4px rgba(232, 163, 61, .14), var(--shadow); }
.report-tag { color: var(--sage-deeper); }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .report-tag { color: var(--sage); } }
:root[data-theme="dark"] .report-tag { color: var(--sage); }

/* ===== Real client work inside the Examples tabs ===== */
.ex-real { display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1.5fr); gap: 32px; align-items: start; }
.ex-real figure { margin: 0; }
.ex-real-side { display: grid; gap: 18px; min-width: 0; }
.ex-real-story { margin: 0; font-size: 1.05rem; color: var(--text); }
.ex-real .ticks { margin: 0; }
@media (max-width: 900px) { .ex-real { grid-template-columns: 1fr; } .ex-real-phone { max-width: 360px; } }

/* ===== Second button color: Dusk Navy (cream on dark navy sections) ===== */
.btn--alt, .hero .btn--alt, .page-hero .btn--alt { background: var(--ink); border-color: var(--ink); color: var(--bg); box-shadow: 0 6px 16px rgba(31, 42, 68, .22); }
.btn--alt:hover, .hero .btn--alt:hover, .page-hero .btn--alt:hover { background: var(--ink); border-color: var(--ink); color: var(--bg); filter: brightness(1.18); transform: translateY(-2px); }
.band .btn--alt, .photo-band .btn--alt, .cta-final .btn--alt, .aside-box--dark .btn--alt, .price-card--feature .btn--alt { background: var(--on-band); border-color: var(--on-band); color: var(--band); box-shadow: 0 6px 16px rgba(0, 0, 0, .25); }
.band .btn--alt:hover, .photo-band .btn--alt:hover, .cta-final .btn--alt:hover, .aside-box--dark .btn--alt:hover { background: var(--on-band); color: var(--band); filter: brightness(.94); }
.check-strip { border-left-color: var(--accent); }
.check-strip .ico { background: var(--surface-2); color: var(--ink); }

.form-alert { margin: 0 0 16px; padding: 12px 14px; border-radius: 10px; border-left: 4px solid var(--brick, #A34A32); background: var(--surface-2); color: var(--ink); font-size: .95rem; }

/* Contact top: the camera photo sits on the right so the photographer stays visible */
@media (min-width: 1001px) {
  .page-hero--contact .hero-bg { left: 46%; background-position: 30% 30%; }
  .page-hero--contact .hero-bg::after { background: linear-gradient(90deg, rgba(var(--veil), 1) 0%, rgba(var(--veil), .35) 22%, rgba(var(--veil), 0) 45%),
              linear-gradient(0deg, rgba(var(--veil), 1) 0%, rgba(var(--veil), 0) 22%); }
}
@media (min-width: 1001px) { .page-hero--contact h1, .page-hero--contact .lead { max-width: 40%; } .page-hero--contact { min-height: 560px; } }