Privacy Policy | Porchlight Local Marketing

This policy explains what information Porchlight Local Marketing ("Porchlight," "we") collects through porchlightlocalmarketing.com, how we use it and the choices you have.

What Information Do We Collect?

Information you give us. When you fill out a form or chat with us, we collect what you enter, such as your name, business name, email, phone number, website and message.
How you found us. Our forms record the page you landed on, the website that referred you and campaign tags in the link (UTM tags), so we know which marketing works.
Usage information. Like most websites, we use analytics tools that collect information such as pages visited, device type, general location and how you interact with the site.

How Do We Use It?

To reply to your request and provide our services.
To understand how visitors use the site and improve it.
To measure our own marketing.

We do not sell your personal information.

Which Tools and Cookies Do We Use?

We may use Google Analytics and Google Tag Manager (Google), Microsoft Clarity (Microsoft), the Meta Pixel (Meta) and Tawk.to live chat. These tools may set cookies or similar technologies and process data under their own privacy policies. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google's browser add-on.

Your California Privacy Rights

If you live in California, you may have the right to know what personal information we hold about you, to ask us to correct or delete it, and to opt out of the sale or sharing of personal information. To make a request, email info@porchlightlocalmarketing.com. We will not treat you differently for using these rights.

How Long Do We Keep It?

We keep contact form messages for as long as needed to respond and to keep basic business records, then delete them.

Children

This site is meant for business owners and is not directed to children under 13.

Changes and Contact

We may update this policy and will change the date above when we do. Questions? Email info@porchlightlocalmarketing.com.

[Needs checking: have a professional review this policy before launch, and update the tool list to match what is actually installed.]